About the Company/Team

Kura Technologies is redefining cross-border digital payments by providing an instant, transparent, and cashless alternative for remittances in the Caribbean and Central America. Our platform empowers merchants, beneficiaries, and sponsors by offering seamless digital payment solutions that foster financial inclusion and economic growth.

About the Role

We are looking for a WhatsApp Marketing & Branding Strategist Intern to join our team for Summer 2025! This role is perfect for a creative and data-driven individual passionate about leveraging WhatsApp for brand growth, digital engagement, and customer acquisition. As a key contributor to our marketing efforts, you will be responsible for developing and executing WhatsApp marketing campaigns, creating compelling visual content, and optimizing our WhatsApp Business platform to drive engagement and conversions. Key Responsibilities ✅ WhatsApp Channel Development & Strategy: Build, optimize, and manage Kura’s WhatsApp Business channel, ensuring it is a key communication and marketing tool. ✅ WhatsApp Marketing Campaigns: Plan and execute promotional WhatsApp campaigns to drive product awareness, customer engagement, and lead generation. Submit at the end of the internship a WhatsApp marketing strategy as a guide document for the team to follow. ✅ AI-Powered Graphic & Video Content Creation: Utilize AI-driven design tools to create engaging WhatsApp visuals, short videos, animated GIFs, and stickers for promotional and engagement purposes. ✅ SMS & WhatsApp Marketing Tools: Develop and implement SMS marketing strategies to complement WhatsApp outreach campaigns. Prepare and deliver training modules for the sales and marketing team for customer acquisition and retention with WhatsApp. ✅ Social Media & Website Integration: Design flyers, images, and promotional materials to ensure cohesive branding across WhatsApp, social media, and the Kura website. ✅ Product Promotion & Engagement: Actively monitor, promote, and analyze product interactions on WhatsApp, ensuring content resonates with target audiences. ✅ Performance Tracking & Optimization: Track WhatsApp engagement metrics, campaign effectiveness, and customer responses to optimize future content strategies. ✅ Audience Growth & Community Building: Develop strategies to grow Kura’s WhatsApp audience and build a loyal, engaged community of users.

Qualifications & Skills 🎯 Experience with WhatsApp Business & marketing automation tools (e.g., WhatsApp API, chatbot automation). 🎥 Proficient in video creation and animation (Adobe Premiere Pro, After Effects, AI-powered tools like RunwayML). 📱 Strong graphic design skills with experience in Canva, Adobe Suite, or AI-powered design platforms (e.g., Midjourney, DALL·E, Adobe Firefly). 📝 Creativity in crafting compelling WhatsApp content, including promotional texts, infographics, and interactive elements. 📢 Understanding of digital marketing, social media trends, and WhatsApp engagement strategies. 🤖 Familiarity with AI-driven marketing automation tools and CRM software is a plus. ⚡ Strong analytical skills, attention to detail, and ability to adapt to emerging marketing trends. Why Join Kura Technologies? 🚀 Hands-On Impact: Be at the forefront of digital payments and fintech marketing, contributing to financial inclusion in emerging markets. 📈 Learn & Grow: Work with cutting-edge AI tools to create impactful marketing campaigns and enhance your digital marketing expertise. 🌍 Remote & Flexible: Work from anywhere while collaborating with a dynamic, global team. 💡 Portfolio Building: Gain real-world experience designing WhatsApp campaigns and marketing materials for a growing fintech startup. 🎨 Creative Freedom: Experiment with new AI tools and design concepts to make a real impact in brand engagement.